THE FOUNDER - ANJU RUPAL
We couldn’t imagine creating another beauty product, no matter how exceptional, if it meant depleting our precious resources. And for us, our most precious resources are our farmers, without whom we could not produce these wonderful formulations. It’s so important for us to give them the tools to live in dignity, in a healthy environment and provide for their children to be educated. I’m proud to say that we’re accomplishing that. Seeing the results in rural India just makes me want to work harder, it’s really quite moving. When I think about what we're doing, I am reminded of this: Literacy is a bridge between misery & hope.
IMPROVING THE WORLD
We are happy that you are helping us make that possible by choosing our products.
EDUCATION & ECOSYSTEM
A significant part of our profit goes to support local farms, woodland and education programs. For example, we work closely with weforest.org, an initiative which has been instrumental in planting over 15 million trees so far. Abhati’s social and environmental impact has been rewarded with the BCorp certification for using business as a force for good. The BCorp certification is recognition that all our efforts have been acknowledged. Along with being difficult to obtain, the certification confirms that we work in a transparent way to solve social and environmental problems, which is what we have been doing since the very first day. When you use our products, you can be assured that you are supporting not one but many excellent causes.
Which is another reason to shine.* (Abhati means “shine” in Sanskrit)
“Being part of the BCorp family hasn’t changed how we operate, but it does give me hope that other people, including consumers, are putting more thought into manufacturing and social enterprise. I hope that soon, people will walk into a store and demand that everything they buy meets the same criteria. As for Abhati’s impact: yes, it’s very satisfying that we can combine truly beneficial skin and hair care with caring for people and the environment. That is a reward in itself.”
Anju Rupal, Founder of Abhati Suisse